Lehi 16
8 A.M., Lehi, Utah
A 3-day crash course in lean startup and business model validation.
Startup Ignition Bootcamp is a transformative 3-day in-class intensive designed for founders to validate, stress-test, and scale their startup ideas. We offer practical knowledge and skills that equip founders to build their own large-scale startups — from ideation through exit. After your three days of all-day training, you leave with both a clear path to help you reach critical milestones, and access to our community, tools and resources.
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COURSE BENEFITS
The Startup Ignition Bootcamp gives you the tools, training, and network to turn your idea into a real business. Here's what you'll get:
IDEA VALIDATION
Learn to validate your startup idea using proven frameworks and real-world testing methods.
SKILL ACQUISITION
Acquire critical entrepreneurial skills from ideation through scaling and exit strategies.
SCALABLE STARTUPS
Build a startup designed to scale with sustainable business models and growth strategies.
HANDS-ON LEARNING
Engage in hands-on learning through real-life assignments designed to propel your venture forward.
MENTORSHIP
Work with expert mentors who will ensure you are well-prepared for each phase of growth.
PEER CRITIQUES
Benefit from peer critiques that offer diverse perspectives and valuable feedback on your work.
NETWORKING
Gain a network of subject matter experts and peers critical for the future of your startup.
RAPID PROCESS
Accelerate your startup journey with an intensive 3-day format. No homework required.
NEXT STEP READINESS
Leave with a clear path and actionable next steps to reach critical milestones.
CONTINUED SUPPORT
Access our alumni community, tools, and resources long after the bootcamp ends.
TUITION COST
*A small supply & material fee will be collected before/during class
INCLUDES IN TUITION
Entrepreneurs from a local startup that's doing it right provide a catered lunch for all students each day so they can present their startup as a learning opportunity for the class.
Packed beyond a typical 3-day bootcamp's curriculum, including real-world assignments designed to move the ball forward for every founder's business.
Access to our Startup Ignition alumni network, tools, and community resources after graduation.
HOW TO APPLY
Receive acceptance email
Complete payment
You're in! See you at class
INSTRUCTORS
John Richards
Managing Partner
John has spent 30+ years building and backing startups. He helped scale one of the first online yellow pages into InfoSpace's multi-billion-dollar IPO, led operations for Google Fiber's Provo launch, and taught entrepreneurship at BYU for nearly two decades — where he was named one of the top 25 entrepreneurship educators in the U.S. He has invested in over 100 startups.
Tyler Richards
General Partner
Tyler is a three-time founder, best known for building and exiting DevMountain — one of the country's earliest coding bootcamps. He co-founded Startup Ignition with John in 2015 and has spent the past decade running its bootcamp, fund, and toolsuite. Named to BusinessQ's 40 Under 40 in 2025.
ORIENTATION
01Google Docs/Drive. Microsoft Office.
We communicate a majority via email and our online community on Startup Ignition dot com. On our website is our online community with chat groups, discussions, posts, message boards, events, etc.
Typically using Google suite system.
THE IDEA
03Moore's Law and Metcalfe Law (The Network Effect) and how these "laws" may impact your entrepreneurial venture.
Right/left brain personality types. Associative thinking. Think different. Question the status quo. Find a problem, solve it. Express an ideas in problem/solution terminology. When to hunt for problems to solve.
Road test new ideas. Five forces model. Customizing your own analysis tool for judging ideas. The skill of knowing how to assess an idea and determine if it is a great opportunity is important to entrepreneurial success. Finding and analyzing the competition.
Understanding the importance of scalability in creating value. How it is defined and how to start understanding the entrepreneurial world from its perspective. Why we focus on scalable ventures.
Will anyone really steal your idea? Should you use a NDA (non-disclosure agreement)? Patents, trademarks, and copyrights.
LEAN STARTUP
05Introduction to the book.
Customer discovery. Monetizable pain. Customer validation. Designing experiments. Quantitative and qualitative. Iterative. Token validation. Customer creation.
Three levels of MVP. Are you sure you're validated? Agile product development. MVC - Minimum Viable Company.
Explaining failure and success. A framework for replicable processes. A startup is a search for a business model.
Numbers. Metrics. Key performance indicators. Users. Customers. Revenue. Revenue. Revenue.
What is a business model? The common language. Tracking your progress online. Pivoting. How do you know when an element is validated?
FINANCE
07How much capital is truly needed? Cap Tables - what they are and how to use them as a projection tool. The textbook case of raising working capital.
Your business model expressed in a spreadsheet. Determines how much capital is needed.
The venture capital ecosystem. Alternatives from bootstrapping to SBA loans. Preferred stock - liquidation preference, conversion preference, and more. Sources of capital. Common terms. How to negotiate.
Determining key performance indicators (KPIs). Key metrics for your venture. Ratio analysis.
Stock options. Stock appreciation rights. Profits interest. Phantom stock.
Elements of cash management. Basic financial laws. Cash flow cycle. Cash budgeting. Accounting receivable and payable. Client financing. Vendor financing. Barter. Avoiding taxes.
YOU & ENTREPRENEURSHIP
02Who you are—your goals, desires, strengths, weaknesses, and tolerance for risk is critical to success as an entrepreneur. You'll assess yourself and know what type of co-founder you are or will be. Life-balance issues.
Understanding entrepreneurship and its role in society. Making the choice to be an entrepreneur instead of working for someone else.
The 6 variants of entrepreneurial ventures and the distinctive motivations, transitions, and goals of each.
FOUNDING THE COMPANY
04Figuring out how much equity each co-founder should receive. A real tool for tracking value contributed. Fixed equity v. dynamic equity.
Key legal considerations and practical tips for founding your company the right way from day one.
Which entity to choose. Doing it right vs. el-cheapo. Not the place to skimp.
The all-important cash flow projection.
Who should be founders? What diverse talents are needed? Cloning vs. complimentary. Who should be key employees or contractors?
SCALING: BUILDING A COMPANY
06Negotiating. Selling. Networking. Incentive plans.
Bookkeeping. Controller. CFO. Schedule C. Form 1099. Form K-1.
Hiring. Employment contracts. Payroll. Firing. FSLA. Exempt vs Non-exempt. Work weeks. Overtime.
ADA. EEOC. OSHA. State sales tax. Sexual harassment. Discrimination. Business insurance. Independent contractor vs. employee status.
Contracts. Oral contracts. Leases. Managing your lawyer.
NEGOTIATION
08How to prepare for a negotiation, including setting objectives, knowing your limits, understanding the other party's objectives and constraints, and gathering relevant information.
Different strategies and tactics used in negotiations, as well as when and how to apply them. This could include competitive vs. cooperative strategies, and specific techniques like anchoring, framing, and making the first offer.
Effective communication techniques, active listening, non-verbal communication, and the importance of clarity and assertiveness.
The basic principles and theories of negotiation, including win-win and win-lose scenarios, and understanding BATNA (Best Alternative to a Negotiated Agreement).
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