All tools Step 11 of 12

AI Interview Setup

Get real humans to answer, without finding them yourself

Generates interview links for each of your personas, then gives you three ways to fill them — simulate the respondents, send to your own list, or have real participants recruited for you.

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Free to start · 30 credits on signup · No credit card · Your idea stays yours

What AI Interview Setup looks like

The tool as it appears inside the ToolSuite, shown here on an example company.

STARTUPIGNITION 11 of 12

AI Interview Setup: ShelfSense

Each link runs the AI interviewer through the script for that segment.

Personas3
Ops-Director OmarStore-Manager StephCategory-Captain Cathy
How will you collect responses?
Recruit respondents for me Real humans

We find real human participants matching your demographic. Done in as soon as ~24 hours.

Have AI simulate respondents Synthetic

Synthetic responses from AI personas — no real participants needed. A fast first read before you go live.

Send to my own respondents Your list

Share a link with your audience. You handle distribution.

Interview links
Voice trackText trackRole screener
Approve Regenerate Export PDF

Example content, shown on an invented company. Your own analysis uses your idea.

Three things it does

  1. 01

    Recruited real participants

    ShelfSense finds real human participants matching your demographic, with responses back in as little as 24 hours.

  2. 02

    Or simulate them first

    Synthetic responses from AI personas for a fast first read before you spend a real interview.

  3. 03

    Voice or text, per persona

    Each link runs the AI interviewer through the script you drafted for that segment, with a screener that gates on role.

What it lets you do

  • Stop being limited to the handful of people you can personally book
  • Rehearse on synthetic respondents, then spend real interviews knowing the questions work
  • Reach people who have no reason to be kind to you

Five interviews with friendly contacts is not a sample. Removing the scheduling problem is the cheapest way to make the number big enough to mean something.

Where it sits

Each tool uses what the last one established. See all 13 tools in order.

Common questions

How many customer interviews do I need?

More than the five friendly contacts most founders manage. There is no universal number, but patterns only become trustworthy once you are hearing the same thing from people who have no reason to be kind to you — which usually means dozens rather than a handful.

Do I have to be present for the interview?

No. That is the point of the shared link — the interview runs without you in the room, so scheduling stops being the constraint on how many people you can reach.

What happens to the responses?

They feed straight into the AI Interview Analysis, the final tool in the sequence, which reads them together and reports on whether the business model held up.

Get real humans to answer, without finding them yourself

Create a free ToolSuite account and AI Interview Setup is there, along with the other twelve tools.

Create your free account

Free to start · 30 credits on signup · No credit card required