All tools Step 10 of 12
Draft Interview Scripts
Ask questions that can actually return a no
Interview scripts drafted per customer segment, aimed at the assumptions that could break the business.
Free to start · 30 credits on signup · No credit card · Your idea stays yours
What Draft Interview Scripts looks like
The tool as it appears inside the ToolSuite, shown here on an example company.
Draft Interview Scripts: ShelfSense
One script per persona, aimed at your riskiest assumptions.
What is your role, and how many stores does your chain operate?
Which parts of store operations do you own the numbers for — availability, shrink, labour, all of the above?
Who signs off when a new store-level technology gets purchased at your chain?
Example content, shown on an invented company. Your own analysis uses your idea.
Three things it does
- 01
One script per segment
What would break the business for an enterprise buyer is not what breaks it for a sole operator.
- 02
Aimed at your assumptions
Built from the load-bearing beliefs named in the previous step, not from your feature list.
- 03
Non-leading by construction
Avoids the "would you use…" phrasing founders reach for by instinct.
What it lets you do
- Stop collecting encouraging yeses from people who will never buy
- Walk into an interview knowing exactly what you need to find out
- Get answers about what someone has done, not what they imagine they would do
The quality of a customer interview is set before it starts. A good script gets a useful no; a bad one gets an encouraging yes from someone who will never buy.
Where it sits
Each tool uses what the last one established. See all 13 tools in order.
Common questions
What questions should I ask in a customer interview?
Questions about what the person has actually done, not what they would hypothetically do. Past behaviour, current workarounds, what they have already paid to solve the problem. Anything phrased as "would you" invites a free and meaningless yes.
Why does each segment need a different script?
Because the assumption at risk differs. What would break the business for an enterprise buyer — procurement, security review, integration — has nothing to do with what would break it for a solo operator, who has no budget and no process.
Can I edit the scripts?
Yes. They are a draft aimed at your assumptions, and you know your market. The value is in starting from questions built to avoid the leading phrasing founders fall into by default.
Ask questions that can actually return a no
Create a free ToolSuite account and Draft Interview Scripts is there, along with the other twelve tools.
Create your free accountFree to start · 30 credits on signup · No credit card required