ONE ECOSYSTEM.
BUILT FOR FOUNDERS.

Startup Ignition is a full ecosystem for entrepreneurs and founders, combining education, tools, and capital so you don't have to guess, but can build the right way.

Est. 2015 Bootcamp 1,000+ ventures trained Est. 2022 Ventures $20M pre-seed fund Est. 2026 ToolSuite AI validation platform

Startup Ignition's History

Startup Ignition wasn't created in a classroom. It was built across decades of actually building companies.

1990s
John Richards

JOHN RICHARDS

Takes a company public on the NASDAQ

Originally from Seattle, John went to BYU and then built companies through the 80s and 90s. One of them went public on the NASDAQ during the dot-com era, and that exit gave him the freedom to choose what to do for the rest of his life.

2000s

Becomes one of the West's most prolific angel investors

He chose angel investing. Over the next 30 years, John put his own money into 200+ startups, including early checks into Omniture, Fusion-io, Ancestry, Skullcandy, and Lyft. Multiple IPOs, billions in exits.

Omniture Fusion-io Ancestry Skullcandy Lyft
2003 – 2015
John Richards teaching the business model canvas
John teaching the business model canvas

BYU recruits him to lead entrepreneurship

BYU asked John to come head up the entrepreneurship program. He taught there for 12 years. He also served as head of Google Fiber in Utah, helping bring it to the community.

12 Years at BYU Google Fiber
2012
Tyler Richards

TYLER RICHARDS

Grows up in it, catches the bug at BYU

Tyler grew up in John's house, inundated with startups. He took his dad's entrepreneurship classes at BYU, then helped run an accelerator one summer, where he discovered a real problem: there weren't enough quality software engineers for the demand.

2013

Co-founds DevMountain, one of the first coding bootcamps ever

So he started one, with Cahlan Sharp and Colt Henrie, bootstrapped off a $9 domain name. DevMountain trained thousands of developers and became the front door to Utah's tech talent pipeline. In year four it sold to Capella Education for up to $20M.

DevMountain Bootstrapped from $9 Sold to Capella Education Up to $20M in Year 4
2016

"I want to invest too."

After the exit, Tyler came to John and said he wanted to start investing. They became a father-son angel investing team on the Wasatch Front, writing first checks into startups across Utah, responsible for a lot of the companies you see on billboards up and down I-15.

Father-Son Duo First Checks Utah 40 Under 40
Tyler and John Richards
Tyler and John Richards

After seeing the same pattern from two different generations...

Founders building too fast Raising too early Skipping validation entirely

They came together to build something different.

2015

STARTUP IGNITION BOOTCAMP

John took everything he'd taught at BYU and turned it into a 3-day intensive. Tyler joined him after the DevMountain exit. Not theory. A system. Over 1,000 ventures have come through it since, among them Limble, Pura, Dirty Dough, and Baton. See the startup bootcamp →

Limble, $450M valuation Dirty Dough, 70+ locations Pura, #1 in a $72B industry
Startup Ignition bootcamp cohort in Lehi, February 2018
Lehi cohort, February 2018
2022

STARTUP IGNITION VENTURES

Tyler talked John into formalizing their angel investing into a $20M pre-seed venture fund. First checks from $100K to $1M. By a happy accident, about two-thirds of portfolio companies went through the bootcamp first.

Startup Ignition Ventures annual meeting, 2025
Startup Ignition Ventures annual meeting, 2025
2025

THE STARTUP IGNITION PODCAST

John and Tyler start recording the conversations they had been having privately for years, with the founders and investors who built the companies around them. 60+ episodes in, it is an on-the-record account of how these companies actually got built, failures included. Listen to the podcast →

2026

TOOLSUITE + FULL ECOSYSTEM

AI validation tools built on the same system the bootcamp teaches, so a founder can pressure-test an idea before writing code. Training, tools, and capital now run as one path instead of three separate stops. See ToolSuite →

Digital John, the AI mentor inside ToolSuite
Digital John, the AI mentor inside ToolSuite

WHY FOUNDERS TRUST US

30+ Years of angel investing
200+ Startup investments
1,000+ Ventures trained since 2015
$20M Pre-seed venture fund

OUR APPROACH

Elephants with unicorn upside.

Drive to revenue, not the next round of financing
Get profitable and self-sufficient as quickly as possible
Validate before you build. Don't skip the hard part
Raise capital when it's earned, not when it's available

Pattern recognition from decades of seeing what actually works.
The healthier startups win at the end of the day.

GET STARTED FOR FREE

Create your account, join the community, and start building.

Sign Up For Free