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All tools Step 6 of 12

AI Wow! Factor Test Setup

Show them the product before you have built it

Builds the explainer video and FAQ that your test respondents see, then hands them an AI voice interviewer running your script.

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Free to start · 30 credits on signup · No credit card · Your idea stays yours

What AI Wow! Factor Test Setup looks like

The tool as it appears inside the ToolSuite, shown here on an example company.

STARTUPIGNITION 6 of 12

AI Wow! Factor Test Setup: ShelfSense

Select your AI voice interviewer and customise the test.

Personas3
Ops-Director OmarStore-Manager StephCategory-Captain Cathy
Explainer video
An engaging but non-salesy, factual explanation of your product. Use the generated one or upload your own — edit any shot's image and AI voice narration, insert shots, or delete the ones you do not want.
Shot 1 — The problem
Shot 2 — The shelf
Shot 3 — The fix
FAQ supplement
Shown after the video, and used by the AI interviewer
"Do we need to buy new cameras?" — No. ShelfSense retrofits onto the security cameras already in the store.
Approve Regenerate Export PDF

Example content, shown on an invented company. Your own analysis uses your idea.

Three things it does

  1. 01

    An explainer video, generated

    Non-salesy and factual, shot by shot, with AI voice narration — edit any shot, insert your own, or upload a video instead.

  2. 02

    An FAQ the interviewer uses

    Shown to participants after the video, and referenced by the AI interviewer when they ask clarifying questions.

  3. 03

    Your choice of AI voice

    Set the interviewer and the test settings per persona before the link goes out.

What it lets you do

  • Test the pitch for a product that does not exist yet
  • Answer the obvious questions before they become objections in the transcript
  • Give every respondent the identical explanation, so the results are comparable

The gap between "we asked some people" and "we ran a test" is entirely in the setup. One produces anecdotes; the other produces a number you can compare against the next idea.

Where it sits

Each tool uses what the last one established. See all 13 tools in order.

PreviousWow! Factor Script NextWow! Factor Analysis

Common questions

What does the test setup do?

It takes the personas and script produced in the previous step and configures the Wow! Factor test so it can be run with real respondents and scored afterwards.

Why can’t I just send people the script myself?

You can, but the analysis step scores results from 0 to 10, and that requires responses collected in a comparable structure. Setting the test up properly is what makes the score mean anything.

Show them the product before you have built it

Create a free ToolSuite account and AI Wow! Factor Test Setup is there, along with the other twelve tools.

Create your free account

Free to start · 30 credits on signup · No credit card required