All tools Step 7 of 12
Wow! Factor Analysis
Get a number, against a threshold set in advance
Synthesises every response into a visual report with a Wow! Factor Score from 0 to 10, read against bands that were published before you saw your result.
Free to start · 30 credits on signup · No credit card · Your idea stays yours
What Wow! Factor Analysis looks like
The tool as it appears inside the ToolSuite, shown here on an example company.
Wow! Factor Analysis: ShelfSense
Synthesised across all respondents.
Where this result landed.
Something real is there, but not yet sharp enough to build on.
The cheapest possible finding, and it arrives before the engineering.
- 31 of 40 respondents described a specific reset that cost them money
- "Defend it to the owner" came up unprompted in 14 responses
- Willingness to pay clustered at $79–$149/month, above the modelled price
Example content, shown on an invented company. Your own analysis uses your idea.
Three things it does
- 01
A 0–10 score
Below 5 not worth pursuing, 5 to 7.5 needs refinement, above 7.5 likely to succeed.
- 02
Read together, not one at a time
The pattern across respondents drives the result rather than the loudest answer.
- 03
A visual report
Something you can show a co-founder or an investor, not a transcript pile.
What it lets you do
- Kill an idea for the cost of a test rather than the cost of a build
- Stop deciding after the fact that whatever you scored was good enough
- Rank several ideas against each other on the same scale
A threshold set before the result is a decision. A threshold set after it is a rationalisation. This one is published.
Where it sits
Each tool uses what the last one established. See all 13 tools in order.
Common questions
What is a good Wow! Factor Score?
Above 7.5 indicates the idea is likely to succeed. Between 5 and 7.5 means it needs refinement. Below 5 means it is not worth pursuing. Those bands are set by the method rather than chosen after you see your number.
What does the Wow! Factor Score measure?
Whether potential customers actually reacted to the idea, gathered through the structured six-hats test rather than through casual opinion, then synthesised across all respondents into a single 0 to 10 figure.
What if I score below 5?
Then you have saved yourself the build. A low score is the cheapest possible outcome at this stage — it arrives before the engineering, and it usually points at which part of the idea people did not react to, which is where a pivot starts.
Get a number, against a threshold set in advance
Create a free ToolSuite account and Wow! Factor Analysis is there, along with the other twelve tools.
Create your free accountFree to start · 30 credits on signup · No credit card required