All tools Step 7 of 12
Wow! Factor Analysis
Get a number, against a threshold set in advance
Synthesises every interview into a Wow! Factor Score from 0 to 10, read against bands published before you saw your result — and tells you when you do not yet have enough interviews to trust it.
Free to start · 30 credits on signup · No credit card · Your idea stays yours
What Wow! Factor Analysis looks like
The tool as it appears inside the ToolSuite, shown here on an example company.
Wow! Factor Analysis: ShelfSense
Synthesised across every interview, by persona.
Retrofit onto the cameras already in the store. Detection is the real bottleneck, not installation.
Security review of camera-adjacent software, and coverage limits of the existing camera estate.
Example content, shown on an invented company. Your own analysis uses your idea.
Three things it does
- 01
A 0–10 score with published bands
Below 5 not worth pursuing, 5 to 7.5 needs refinement, above 7.5 likely to succeed. Set by the method, not after your result.
- 02
Love, swing and unpleasable
Respondents are grouped rather than averaged into mush, so you can see whether the enthusiasm is concentrated or spread thin.
- 03
It tells you when to distrust it
Under 20 interviews the report says so plainly — read for direction, not conclusions, and keep interviewing.
What it lets you do
- Kill an idea for the cost of a test rather than the cost of a build
- Stop deciding after the fact that whatever you scored was good enough
- Know the difference between a real signal and too small a sample
A threshold set before the result is a decision. A threshold set after it is a rationalisation. This one is published.
Where it sits
Each tool uses what the last one established. See all 13 tools in order.
Common questions
What is a good Wow! Factor Score?
Above 7.5 indicates the idea is likely to succeed. Between 5 and 7.5 means it needs refinement. Below 5 means it is not worth pursuing. Those bands are set by the method rather than chosen after you see your number.
What does the Wow! Factor Score measure?
Whether potential customers actually reacted to the idea, gathered through the structured six-hats test rather than through casual opinion, then synthesised across all respondents into a single 0 to 10 figure.
What if I score below 5?
Then you have saved yourself the build. A low score is the cheapest possible outcome at this stage — it arrives before the engineering, and it usually points at which part of the idea people did not react to, which is where a pivot starts.
Get a number, against a threshold set in advance
Create a free ToolSuite account and Wow! Factor Analysis is there, along with the other twelve tools.
Create your free accountFree to start · 30 credits on signup · No credit card required