All tools Step 8 of 12
Business Model Canvas
Build the model from evidence, not from an empty grid
A complete Business Model Canvas generated from the insights in your Wow! Factor test, then yours to edit.
Free to start · 30 credits on signup · No credit card · Your idea stays yours
What Business Model Canvas looks like
The tool as it appears inside the ToolSuite, shown here on an example company.
Business Model Canvas: ShelfSense
Generated from your Wow! Factor test results.
Example content, shown on an invented company. Your own analysis uses your idea.
Three things it does
- 01
All nine blocks
Customers, value, channels, relationships, revenue, resources, activities, partners, costs.
- 02
Grounded in your test
Generated from what respondents actually reacted to rather than from what you assumed.
- 03
Editable throughout
Where you disagree with it, that disagreement is usually the thing worth examining.
What it lets you do
- Stop documenting your assumptions back to yourself in a tidier format
- See how the business makes money on one page
- Take something into an investor conversation that is not a deck
Filling a canvas from imagination produces a tidy record of your assumptions. Generating it from test results produces something closer to a model.
Where it sits
Each tool uses what the last one established. See all 13 tools in order.
Common questions
What is a Business Model Canvas?
A one-page frame covering nine building blocks of a business — customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structure. It is the standard way to see the whole model at once.
How is this different from a free canvas template?
A template gives you an empty grid. This generates the canvas from the insights in your Wow! Factor test, so the starting point reflects what real respondents reacted to. You still edit it — but you are editing evidence rather than inventing from nothing.
Do I need to run the Wow! Factor test first?
The canvas is built to draw on those results, which is why it sits at step 8 rather than step 1. You can complete it earlier, but it will be describing what you assume rather than what you found.
Build the model from evidence, not from an empty grid
Create a free ToolSuite account and Business Model Canvas is there, along with the other twelve tools.
Create your free accountFree to start · 30 credits on signup · No credit card required